Meet Andleeb Rana:
The Visionary Behind BulBul

Andleeb Rana, the founder and creative director of BulBul, is a beacon of creativity and innovation. Her career, marked by curiosity, creativity, expertise, and sheer determination, spans over 25 years and multiple industries. From Media & Public Relations to Corporate Communications, Image Management, Journalism, Design Curation, and Diplomacy, Andleeb has made her mark as a pioneer and trailblazer in nearly everything she has pursued.
As a seasoned Editor-in-Chief, she transformed two of Pakistan's most beloved lifestyle magazines. She breathed new life into Jang Group’s MAG-Weekly, successfully turning the publication into an integral part of pop culture, and was celebrated as Pakistan's youngest Editor by the All Pakistan Newspapers Society Gazette. At Xpozé Monthly, she helmed the coverage of everything from haute couture and entertainment to culture and lifestyle, employing her keen eye for detail and honing her storytelling skills.

As Vice President of PR and Events at ARY Group, she orchestrated impactful content and unforgettable events across the country. She also co-founded 'The Networking Club', offering a unique space for professionals in Pakistan to network, collaborate, and exchange ideas.
Andleeb's expertise extends to diplomacy and foreign affairs, where she held prestigious roles such as Head of Communication and Head of Strategic Communication & Campaigns for the Foreign Commonwealth & Development Office, UK’s diplomatic mission in Pakistan.
An esteemed and respected fashion influencer, Andleeb has been a jury member for the Lux Style Awards in the Fashion category since its inception and also a jury member at the Pakistan Institute of Fashion and Design (PIFD). Over the years, she has consulted for various high-end fashion brands and also worked for a digital fashion retailing business.
She has been featured in myriad books including Indian author and historian Hindol Sengupta's 'The Liberals' and 'Ramp Up’, and renowned photographer Tapu Javeri's book 'Tapulicious', as well as in documentaries 'Fashion in Pakistan' (France24) and 'Fashion against Taliban' (CNN-IBN).
Her innate creativity and entrepreneurial spirit led to the launch of BulBul, an online ethical fashion brand that is revolutionizing the industry. Andleeb Rana is more than a fashion icon; she is a powerhouse of communications and a mastermind of entrepreneurship, continuously shaping the world of fashion with her bold ideas and visionary leadership.

BulBul: Where Art Meets Sustainable Fashion

In 2022, Andleeb Rana founded BulBul, driven by a heartfelt desire to fill a noticeable void in the fashion world—specifically, the need for Pakistani craft-based eco-fashion. What began as a personal sartorial vision has blossomed into a powerhouse of artisanal design, celebrated for its commitment to sustainability, craft preservation, functionality, and effortless, offbeat style.
BulBul stands at the forefront of Pakistan's 'slow fashion' movement, seamlessly blending eco-friendly, handcrafted, recycled, and upcycled materials. Each piece minimizes waste and reduces environmental impact while honoring the human touch and skill of local artisans. The result? Relaxed, free-size, unisex, and contemporary silhouettes that exude style and substance.
Explore our collection of bohemian kimono jackets, funky boleros, vibrant button-down shirts, easy-breezy kurta-kaftans, and billowy tunics. These pieces are meticulously handcrafted using unique and exquisite crafts such as Kantha, Khaees, Block-Print, Ajrakh, Chunri, and Tie-Dye, each rooted in different regions of Pakistan.
BulBul’s collaboration with artisans across the country breathes new life into traditional crafts and textiles, infusing them with a contemporary pop-cultural edge. The result is eclectic, timeless, and fashion-forward pieces that are making waves and captivating fashion enthusiasts worldwide.
Our durable, handcrafted objets d'art are primarily limited-edition pieces that proffer attention-grabbing individuality and an opportunity to make bold fashion statements while adhering to the ethos of climate-friendly sustainability. BulBul encourages its valuable customers to ‘choose well, buy less, and make it last.’